As part of its holistic
approach to the management and delivery of healthcare and enhancing
every facet of it, the Sankara Nethralaya Academy the academic arm of
Sankara Nethralaya, a unit of Medical Research Foundation conducted an
in-depth session on one of the most challenging and relatively untouched
field of healthcare marketing. The session titled “Healthcare
Marketing” was held on Saturday, 09th May 2015.
Healthcare marketing assumes critical
importance in view of the corporatization of health care delivery, the
emergence of India especially Chennai as a preferred national and
international health care destination, the entry of a large number of
players into the healthcare arena, greater awareness and rising
expectation of patients and their families have made health care
delivery a highly exciting and competitive activity.
It should be borne in mind that health care
as a service was not professionally marketed in the past. As a sunrise
activity healthcare marketing does not have precedents to learn from, it
is also governed by norms and ethics laid down by the Health Ministry.
The session was conducted by highly qualified
and experience professionals like Mr Murali Subramanian, professor of
healthcare marketing, Indian Institute of Knowledge Management (IIKM)
and Visiting Management faculty to Sankara Nethralaya Academy, LIBA,etc.
The session was highly informative with a
high level of interactivity. The participants had lots of fun as they
played various roles as a part of real-time learning. The feedback
given by the participants was excellent.
Mr A. Mahalingam, the Deputy Registrar of the
Sankara Nethralaya Academy took this opportunity to wish the
participants for their cooperation and successful completion of this
session.
Mr Mahalingam also highlighted the importance
of Quality Assurance in healthcare management and informed that the
Sankara Nethralaya Academy successfully completed the first batch of
Certificate Course in Healthcare Quality Management in collaboration
with AHPI (Association of Healthcare Providers –India), New Delhi and
ACME Consulting Ltd, Chennai.
36 Candidates for onsite and online course
registered from reputed healthcare institution both domestic and
international and successfully completed the same. Now the SN Academy
invites applications for 2nd batch of Certificate Course in Healthcare
Quality Management and refers www.thesnacademy.ac.in for more details and online registrations.
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