An in-depth seminar on developing the
entrepreneurial abilities of optometrists draws high appreciation from leading
healthcare providers and professionals.
Twin Tech
Academy the well known management and healthcare consultancy and solutions/
training provider, known for its trail blazing seminars and initiatives that
blend core competence with managerial skills organized a one day seminar on
Optometry Entrepreneurship Management Skills in association with Institute of
Vision Management on 27th October 2017.
The event
assumed great significance in light of the fact that dispensing of visual aids
and the commercial potential of optometry- the art and science of vision have
largely remained in the dark. The objective of the seminar was to highlight the
relevance of optometry in maintaining healthy vision and educating optometrists
on the social need to create awareness on the same while providing them the
expertise and training to make it a viable commercial proposition.
The
Seminar was inaugurated by Dr Anuja R Singh, HOD - Optometry Programs - the
Sankara Nethralaya Academy & Program Director for the International Fellow
of British Dispensing opticians (FBDO) UK. In her key note address she underlined
the acute need for more optometry entrepreneurs in our country.
She had a
high word of praise for Twin Tech Academy for realizing this critical need and
to have conceived of this highly relevant and niche seminar addressing the same.
She expressed her confidence that the seminar will throw open many challenging
and remunerating options to the delegates and they will be highly benefitted
from this unique seminar.
Mr A
Mahalingam, Managing Director, Twin Tech Academy highlighted in his welcome
address that the seminar was conceived to meet the huge demand for optometry as
a service in the country and also in keeping with the spirit of “ ‘Make in
India” the self reliance mantra and initiatives of our Govt. A veteran with
long years of service in various areas in the eye care industry, he underlined
that ‘Entrepreneurship education’ is assuming a lot of significance and
acceptance as our young men and women aspire to become ‘job providers’ and not
‘job seekers’.
He added
that the field of optometry was among the least exposed/tapped in terms of
commercial initiatives and as an eye care professional from an institution
which pioneered the study and research in ‘Optometry’ in the country and head
of a consulting and management organization he felt it was his moral/social
responsibility to educate optometrists on the various career options before
them apart from serving in an eye care institution. We felt that giving such
exposure to the optometrists would help them significantly in choosing
Optometry Entrepreneurship as a career option.
Eminent
experts and professionals with proven experience in the field of Business and
Entrepreneurship gave valuable insights into business in the current era with particular
emphasis on optometry, with key sessions such as ‘Optometry - Management
Perspectives’, Marketing Plans, SWOT Analysis, Customer Creation and retention,
Financing of start up enterprises etc. This was followed by a real time sharing
of their practical experiences in terms of challenges and solutions by
successful entrepreneurs from a diverse background.
Mr Muthiah
Ramanathan, Director Mind Dynamics Centre set the stage through his
illuminating session and practical applications of effective Communication
skills / process. He emphasized that it is imperative for entrepreneurs to
develop strong communication abilities in a highly competitive and fast market
place and the need to follow the various stages of it diligently which will
ensure success for their enterprises.
Dr K Ravi
Shankar, MBBS, DO, DNB, FRCS Ed (Edin), M.Med (S'pore) – Founder /
Medical Director, Sri Ramana Eye Centre, Chennai (Formerly Chief Executive
Officer – Sankara Nethralaya, Medical Research Foundation, Chennai) in his
valedictory address stressed the national and global imperatives of entrepreneurship
in an ever dynamic economic scenario and observed that therefore it was in the
fitness of things that Twin Tech Academy is conducting such a highly relevant
and wonderful program.
The niche
seminar on a niche area of eye care services had a strong impact on the large
number of young eye care professionals comprising of Optometrists, Ophthalmologists
and Optometry interns, attending it
